Online Identity Management
Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This creates a problem for many people. You want to hide some parts of your life online. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.